We understand the value of offering personal and quality services that are part of every traveler's personal journey. We want to unlock the potential of the integral service provided by smaller accommodation providers. These businesses form the backbone of South Africa's Tourism industry, a pillar or our economy.

Smaller accommodation providers are often family or partner owned businesses, that provide personalised quality services to create that "home away from home" experience for those who stay with them. These businesses often become part of most travellers' journeys and memorable experiences of their travels. It is therefore important that these businesses adhere to strict standards and requirements ensuring quality, reputable service and value for money But, smaller accommodation providers also form the backbone of the South African Tourism Industry, which is pillar of the South African economy. It is therefore important for these businesses to have an organisation that helps them become more visible, gives them a voice and helps them grow.